Teleborsa ka kunnafoni dɔ y’a jira kɔsa in na, British American Tobacco (BAT) Itali ye daminɛkoba dɔ kɛ Milano, k’a ka sigarɛti minɛn kura sumalen jira foroba la, n’o ye glo Hilo ye. A ɲɛfɔra foroba la ko "fɛɛrɛko jiginni sigarɛti sumalen na", nin fɛn in tɛ dɔrɔn Itali-sigarɛtiminɛn dilannenw 100% jira, nka a bɛ BAT ka fɛɛrɛba jira fana Itali sugu la-a ye wari bila min bɛ se miliyɔn 500 ni kɔ ma san duuru kɔnɔ, a ka sigarɛti suguya kura kelenpe-bɔli bonya diɲɛ kɔnɔ, ani a bɔli 16 farali kan layiniw. O wale ninnu bɛ sigida suguya seko bɛɛ laɲini ani ka diɲɛ feereli teliya.
1. Fɛn kura bɔli : Itali bɛ kɛ sugu fɔlɔ dɔ ye diɲɛ kɔnɔ, ni e-sigarɛti karitiw dilannen don sigida la pewu.
I n’a fɔ Angilɛ Ameriki Sigarɛti (BAT) ka waleba dɔ sigarɛti sugu kura la, glo Hilo daminɛni bɛ na ni nafa caman ye. Ni an bɛ fɛn dilannenw ta fan fɛ, a ka karitɔnw dilannen don 100% Itali jamana na, o bɛ t’a fɛ ka taamasiyɛn in ka cɛsiri "sigida jogoɲumanya" la. Sugu siratigɛ la, Itali ye jamana fɔlɔ dɔ ye diɲɛ kɔnɔ min ye nin minɛn in ka ɲɛnamaya kɛcogo jira BAT kulu la, k’a nafa jɔnjɔn jira fɛɛrɛko siratigɛ la.
Itali sugandili ka kɛ suguba ye, o tɛ kasaara ye. Fabio de Petris, min ye BAT Itali ɲɛmɔgɔba ka fɔ la, Itali sigarɛti suguya kura kɔgɔlen don kosɛbɛ-sisan, Itali sigarɛtiminbaga tila sabanan ɲɔgɔn{2}}bɛ bɛ baara kɛ ni sigarɛtifɛn kuraw ye kaban, o hakɛ ka ca ni Erɔpu jamanaw hakɛ cayalenba ye kosɛbɛ. Kunnafoni b’a jira ko sigarɛtiminbaga kura minnu bɛ Erɔpu jamanaw na, olu bɛɛ lajɛlen bɛ miliyɔn 30 ɲɔgɔn bɔ, Itali jamana dɔrɔn de bɛ miliyɔn 25 bɔ. O baarakɛlaw hakɛba in n'a sɔnniba in b'a Kɛ "kɔrɔbɔli yɔrɔ ɲuman" ye fɛn kuraw bɔli la.
2. Dɔ farala sɛnɛko seko kan : Ka wari miliyɔn 500 bila walasa ka sɛnɛko bonya ni layini 16 ye, Trieste basigi bɛ kɛ yɔrɔba ye.
Walasa ka dɛmɛ don glo Hilo ka jamaba dilanni n’a feereli la diɲɛ kɔnɔ, British American Tobacco (BAT) tun ye labɛn kɛ kaban ka kɔn a dilanni seko siratigɛ la. San 2023, kulu in y’a ka diɲɛ kɔnɔ fɛn dilanni yɔrɔ kelenpe da wuli min ɲɛsinnen bɛ sigarɛti fɛn kuraw ma Trieste, Itali jamana na, ka san duuru- wariko bolodalen dɔ labɛn min tɛmɛna miliyɔn 500 kan.
Kɔsa in na, kulu in y’a jira ka t’a fɛ ko sigarɛti dilanni sira 16 farala basigi kan, kɛrɛnkɛrɛnnenya la glo Hilo plateforme kama. Tiɲɛ na, basigi in seko jiginni tun daminɛna kaban : a daminɛ na, a sinsinnen bɛ nikotini foroko da la, a bonyalen don sisan ka se sigarɛti sumalen seko ma, ka kɛ "cakɛda caman dabɔli, cakɛda dafalen-cakɛda dilanni" sigicogo ye. Sisan, basigi in ka nikotini da la foroko bɛ di jamana 14 ma diɲɛ kɔnɔ, wa baarakɛlaw cayara ka taa a fɛ ka bɔ a daminɛ na ka se mɔgɔ 350 ma. Ni fɛn dilanni sira kura bɛ na ɛntɛrinɛti kan, baarakɛlaw bɛna taa a fɛ ka caya.
3. Baara ni jagokɛcogo: "nafa fila" min bɛ sigida sɔrɔko siratigɛ la.
British American Tobacco (BAT) ka wari bilalen Itali jamana na, o tɛ jago latigɛ dɔrɔn ye; a bɛ fanga pikiri fana kɛ sigida sɔrɔko la. Ka kɛɲɛ ni laɲini ye, ni wari miliyɔn 500 ye san duuru kɔnɔ, o bɛna baarakɛyɔrɔ 2700 ɲɔgɔn dabɔ cogo la min tɛ ɲɛ, ka sɔrɔ ka jɔyɔrɔ tilennen 600 lase yɔrɔ tilennenw ni jɔyɔrɔ tilennenbaliw ma o waati kelen na, jɛkafɔw fɛ ni sigida jɛɲɔgɔnw ye, minnu bɛ ɲɛnabɔli, sɛnɛfɛnw dilanni, ani fɛnw dilancogo ɲɛfɔ.
Waati jan kɔnɔ, Trieste yɔrɔ bɛna kɛ BAT ka "dugukolo kan jagokɛyɔrɔ ye" sigarɛti fɛn kuraw feereyɔrɔ. Ni fɛn dilanni sira kura 16 bɛ baara la, ka fara Itali jamana kɔnɔ ɲininiw dafali kan, glo Hilo ka fɛn dilannen caman bɛna ci diɲɛ sugu la ka bɔ yan, o bɛna fanga di BAT ka diɲɛ seleke naani seko ni dɔnko ma ka taa a fɛ sigarɛti sumalen baara la.
4. Dugukolo kan yiriwali : A bɛ daminɛ Itali, o kɔfɛ Pologne ni Sɛrɛbi.
Glo Hilo daminɛni Itali jamana na, o ye Angilɛ Ameriki Sigarɛti ka diɲɛ yiriwali sen fɔlɔ dɔrɔn ye. Ka kɛɲɛ ni labɛnw ye minnu fɔra ka tɛmɛ, o fɛn dilannenw bɛna don dɔɔnin dɔɔnin Pologne ni Sɛrɛbi suguw la.
Sigarɛti fɛn kuraw kɛra izini yiriwali motɛri jɔnjɔn ye, tubabu Ameriki Sigarɛti, n’o ye « sigida la sɛnɛfɛnw bɔli + diɲɛ kɔnɔ feereli » misali dɔ sababu ye, o bɛ ka a ka nafaw sabati sugu kɔgɔlenw na, ka jusigilan sigi walasa ka yiriwali nataw kɛ suguw kɔnɔ minnu bɛ ka bonya. Glo Hilo daminɛni n'a bonya bɛ se ka kɛ "key variable" ye a ka ɲɔgɔndan na sigarɛti sugu sumalen kɔnɔ.
